The plastic surgery industry has experienced tremendous growth in 2014. More people than ever are undergoing cosmetic enhancement in an effort to look and feel more attractive. We anticipate that cosmetic surgery will continue to rise in popularity as newer and more innovative techniques and technology emerge.
As this year winds down and we look forward to the next, let’s review some of the top plastic surgery stories of 2014.
Rise in “Selfies” Causes Increase in Facial Plastic Surgery
In March 2014, the American Academy of Facial Plastic and Reconstructive Surgery reported that the rise in “selfies” — or photographs that someone has taken of themselves with a smartphone or webcam and uploaded to social media — was having an impact on the facial plastic surgery industry.
In a survey of AAFPRS members, one in three respondents said they fielded more requests for procedures based on increasing awareness of looks on social media. “Social platforms like Instagram, Snapchat and the iPhone app Selfie, which are solely image based, force patients to hold a microscope up to their own image and often look at it with a more self-critical eye than ever before,” said Dr. Edward Farrior, the president of the AAFPRS.
Canada Celebrates 3rd Annual BRA Day
October 15 marked the third annual Breast Reconstruction Awareness (BRA) day, which was started by a plastic surgeon in Toronto and quickly spread — not only throughout Canada but to more than 30 countries. BRA Day is a collaboration between plastic surgeons who offer breast reconstruction, plastic surgery nurse specialists, the Canadian Society of Plastic Surgeons, Willow Breast & Hereditary Cancer Support, corporate partners like breast implant manufacturers Mentor and Natrelle, and breast cancer organizations. The goal of BRA Day is to promote awareness and access to post-mastectomy breast reconstruction options.
Click here to learn more about the annual event, and how you can get involved next year.
More Men Request Cosmetic Enhancement
Another exciting development in 2014 was the rise in men seeking cosmetic enhancement. Men are the fastest growing plastic surgery patient demographic, requesting procedures like eyelid surgery, liposuction and facial implants. Some speculate men are pursuing cosmetic enhancement mostly to look younger so they can remain competitive in the workplace — to either compete against younger men for promotions or find employment in a tight job market.
Make 2015 the year that you take control of your appearance and increase your self-confidence. If you want to improve an aspect of your face, body or breasts, cosmetic surgery can help. Call Vancouver plastic surgeon Eric Pugash at (604) 522-5199 to schedule a consultation and learn more about the facial rejuvenation, breast surgery and body contouring options he offers.